Air India launches new mobile app for passangers
The airline's new app meets the growing demand for mobile services in India and supports its drive to increase direct consumer booking – both domestically and internationally, an Air India media statement stated.
Incidentally, more than one billion Indians use a mobile phone today. Of these, more than 300 million regularly use them to access the Internet, a trend that is expected to grow by 56% per year.
Built on SITA's iTravel platform, the Air India app offers the ability to book and pay for a flight by quickly and securely scanning both your passport and credit card. Passengers can fully manage their booking from their mobile device, including selecting their seat, making changes to their itinerary, buying additional services, choosing their meal and checking in. The app has also been integrated with Air India’s Flying Returns loyalty program where passengers can securely access details of points earned or other updates to their accounts.
Elaborating on the launch, Air India chairman & MD Ashwani Lohani said: "Mobile apps are becoming an important tool for making travel bookings by passengers who are tech-savvy and like to access information on the go... The new app, developed by SITA, provides an elevated mobile experience where passengers can easily manage every step of their journey on their phone or tablet no matter where they are.
The new mobile service will be available on Android, iOS and Windows.