ADVANCEMENT IN BOEING'S

                                                    BOEING MAX 737

 The 737 MAX family of airplanes is designed to deliver more of everything to advance the business of our customers — and the satisfaction of their customers. There's more advanced technology from nose to tail: new engines, new winglets, new flight deck displays and the passenger-preferred Boeing Sky interior, with more seats to maximize profit potential. More profit for operators, more comfort for passengers. That's a better way to fly.

We celebrated the rollout of the first 737 MAX 8 on December 8, 2015. The new 737 MAX will deliver 20 percent lower fuel use than the first Next-Generation 737s and the lowest operating costs.The new 737 MAX AT winglet is the most efficient ever designed for a production airplane. This is the story of the ingenious manipulation of aerodynamics that makes this distinctive design so efficient.

New large flight-deck displays inside the first 737 MAX have now come to life – glowing panels indicating that power is now flowing through the first airplane on the production line.

We have started final assembly of the first 737 MAX 8, the first member of our new, more efficient single-aisle family.

Mechanics recently attached the wings to the body of the first 737 MAX flight test airplane. The wings feature new Advanced Technology winglets which will give customers up to 1.8 percent additional fuel-efficiency improvement over today's inline winglet designs.

Boeing 737 is set to feature smaller toilets, where one wall of the cubicle is deliberately curved to accommodate the backs of the seats on one side – while kitchen galley size (which is less of a concern on “budget” European flights where the meal service tends to be sandwiches and cold snacks ordered from a small menu at extra cost) – will also be reduced.

Nonetheless, “seat pitch” – the space between your seat and the same point on the chair in front – will still be affected. On Ryanair planes currently in operation – the carrier’s 300-strong fleet largely comprises the 189-seat Boeing 737-800 aircraft – this is 30 inches. The airline has said it does not want to drop below this, but the Boeing 737 MAX 200 may cut the gap to 29 inches. The A320neo could go as low as 27 inches. This latter statistic will help Airbus overcome the fact that, while the A320neo will feature five fewer seats than the Boeing 737 MAX 200, it is a marginally shorter aircraft.

The expanded capacity on the standard Boeing 737 MAX means that the design includes an extra exit door to assist passenger movement – and an extra two on the Ryanair model.

Although this “pack-them-in” strategy will result in more attractive balance sheets for airlines, the profits will come at the expense of economy-class passengers, who already feel that they are treated like cattle.

Michael O’Leary has also revealed that the Ryanair incarnation of the Boeing 737 MAX will use “slim” seating – although regular customers of the airline may suggest that the carrier’s facilities already qualify for this rather flattering description.

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